Amstir Coffee & Roastery

Amstir is a coffee shop and coffee roastery in Malang City since 2011. Amstir can be said to be a pioneer of quality local coffee shops at affordable prices, making it different from others. Previously, Amstir was named Amstirdam, which originally meant Ampel Gading, Sumbermanjing Wetan, Tirtoyudo and Dampit, originating from a group of farmers from 4 coffee-producing sub-districts in Malang City and an acronym for "Am Stirring a Delicious and Marvelous". In addition, Amstir has a tagline, namely "everyone can have delicious coffee" at an affordable price but with the best quality.

Amstir adalah kedai kopi sekaligus roastery asal Kota Malang yang berdiri sejak 2011. Dikenal sebagai pionir kedai kopi lokal berkualitas dengan harga terjangkau, Amstir membawa semangat bahwa semua orang berhak menikmati kopi enak.
Nama Amstir berawal dari Amstirdam, singkatan dari Ampel Gading, Sumbermanjing Wetan, Tirtoyudo, dan Dampit (empat wilayah penghasil kopi di Malang) serta akronim dari “Am Stirring a Delicious and Marvelous”. Filosofi ini kemudian dirangkum dalam tagline “semua bisa ngopi enak”.
Identitas visual Amstir telah melalui beberapa fase. Logo awal Amstirdam memiliki karakter kuat namun kurang fleksibel untuk diaplikasikan di berbagai media. Rebranding menjadi Amstir membuat identitas lebih ringkas, namun kehilangan representasi nilai brand. Refresh logo terbaru kemudian dirancang untuk menggabungkan kembali karakter, value, serta visi Amstir ke dalam brand identity yang lebih relevan, aplikatif, dan berkelanjutan.
Amstir is a coffee shop and roastery based in Malang, established in 2011. Known as a pioneer of high-quality local coffee at accessible prices, Amstir stands out with its belief that great coffee should be enjoyed by everyone.
The name Amstir originates from Amstirdam, representing Ampel Gading, Sumbermanjing Wetan, Tirtoyudo, and Dampit (four coffee-producing areas in Malang) while also serving as an acronym for “Am Stirring a Delicious and Marvelous.” This philosophy is reflected in its tagline, “everyone can have delicious coffee.”
Amstir’s visual identity has evolved over time. The original Amstirdam logo featured a distinctive batik-patterned “i,” but its complexity made it difficult to apply across smaller media. A rebrand to Amstir simplified the name, yet the logo became purely typographic and lacked brand values. The latest logo refresh, designed by adnanmp, reintroduces Amstir’s core values and long-term vision into a more meaningful, flexible, and future-ready brand identity.
CREDITS
Graphic Designer : Adnan Mardiyansyah Putra
Support Graphic Designer : Didya Ilyas Muqaffi
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